Define audience and format
State where the asset will appear, who will see it, and the intended dimensions. These constraints influence text size, composition, detail density, and the amount of negative space the image needs.
Separate fixed and flexible details
Mark brand copy, product geometry, required colors, and key placement as fixed. Leave secondary props, surface variation, and small environmental details flexible so the model has room to explore.
Write exact text deliberately
Put required words in quotation marks, specify casing and line breaks, and describe the typographic personality. Always plan for a final spelling and legibility pass because image typography still requires close review.
Iterate one variable at a time
Keep the core brief stable while changing one variable such as camera height, lighting softness, or layout density. Controlled comparisons teach you more than restarting with an unrelated prompt on every attempt.
